Barter, using FeO, is Smarter…

Barter is Smarter with Tradebank

Tradebank has been a client for well over a decade. The relationship with Tradebank began in 1997 when FeO became a client of Tradebank. Since then we have helped Tradebank develop an entire business application that handles all of their customer interaction on the web.

With over a million lines of code Tradebank’s CRM system (known as myTradebank) is one of the largest applications that we manage. We integrate this application into Tradebank’s online presense, their online client management system, as well as their backoffice accounting and customer management system.

Using this system hundreds of Tradebank associates manage tens of thousands of customers all over the United States and Canada. Some of the highlights include:

• Online payment processing.
• A client locating process that integrates with Google Maps to provide location and direction information that helps clients find one another.
• A client directory listing all clients, their business categories, and contact information.
• An automated matching system that helps identify which clients are most likely to do business with each other.
• A classifieds system that allows clients to list items for sale in the myTradebank application.
• A “message board” that allows all the clients and associates to communicate within the application.

Custom built, top to bottom…

WERA Motorcycle Roadracing, Inc is one of the oldest and largest national sanctioning bodies conducting motorcycle races at road courses across the United States.

The project for WERA Motorcycle Roadracing has been ongoing since 2004. Highlights for this project include:

• Custom CRM system that handles all racers, events, championships, and membership functions.
• Integration into live timing-and-scoring system at racing events across the country.
• Website design was taken over in 2008.
• At the time we began optimizing the WERA website, the site was 74th on Google for their desired keywords.
• Within 2 weeks of us rebuilding and optimizing the site their ranking moved to number 6 in their desired keywords.
• We then incorporated live news feeds from various sources related to the motorcycle roadracing community into the website to give their visitors a snapshot of what is happening on other roadracing websites.
• All of the data on the website is dynamically generated out of their CRM system. There are literally thousands of racers, racing in dozens of classes, at multiple events almost every weekend throughout the year. Our CRM system keeps track of all of that data.